Last updated: 10 November 2026
Buzzfox Software Solutions Private Limited (“we”, “us”, “our”) operates the Swway mobile app and the website at https://swway.in — a marketplace that connects brands with content creators. This policy explains what personal data we collect, why, the basis on which we process it, how we share and protect it, and the rights you have, including under India’s Digital Personal Data Protection Act, 2023 (the “DPDP Act”).
1. Information we collect in the app
Account details. Your mobile number (verified by a one-time code), your email address, and your role (brand or creator).
Profile details. What you choose to add to your profile.
- Creators: display name, photo, bio, city, categories, languages, follower count, engagement rate, Instagram, YouTube and TikTok handles, a description of your audience, and, optionally, your date of birth.
- Brands: brand name, logo, description, city, categories, website and company size.
Activity. Campaigns you post or apply to, applications, invites, messages, reviews, saved items, brands you follow, and people you block. When a brand opens a creator’s profile, we record which brand viewed it and when.
Connected social stats. If you add a YouTube channel, we read its public subscriber count through the YouTube Data API to show on your profile. We do not access your private account data. This uses YouTube API Services, and Google’s use of data is governed by the Google Privacy Policy.
Verification. If you request the verified badge, you take a live selfie. It is used only to confirm your identity, is seen only by our review team, is never shown publicly, and is deleted once the request has been reviewed — we keep only the record of the decision.
Safety and moderation. Text you post — such as names, bios, campaign details, applications, invites, messages and reviews — is checked automatically for language that is not allowed on Swway. If it is refused, the text is not saved; we keep only a record that a refusal happened (your account and which field), not the words. When you report a profile, campaign or chat, we keep your report and review the content it concerns.
Support. If you use Report a bug, we receive your message, the app version and your device model.
Swway AI. Suggestions such as a draft bio, campaign text or reply ideas are generated on our own servers from the details you have already given us. They are not sent to any outside AI service.
Technical data. Device and app information and log data (such as app version, error logs and timestamps) needed to operate, secure and fix the service. If the app crashes, a crash report is sent to us through Google Firebase Crashlytics, linked to your account ID so we can find and fix the problem.
Camera, photos and location. The app uses your camera or photo library only when you choose to take or pick a photo. It does not use your device’s location; your city is what you type.
2. Our website
If you use the contact or early-access form on https://swway.in, we receive what you enter — such as your name, email, phone number, city, company, website, social handles and message — and your IP address, which we use to prevent spam. If you join our launch list, we receive your email address and IP address. We use these details to reply to you and to send you news about Swway; you can ask us to remove them at any time.
Website analytics. If you choose “Accept” in the cookie banner on our website, we use Google Tag Manager and Google Analytics, services provided by Google, to understand how people use our website — for example, which pages are visited, how visitors found us, and roughly where they are (country and city). Google Analytics then uses cookies, and your browser sends Google information such as your IP address, your device and browser type, and the pages you view. We look at these statistics only in aggregate, to improve the website. We do not use them to identify you, and our website does not use advertising cookies.
If you choose “Decline”, Google Tag Manager and Google Analytics are not loaded at all, and the only thing our website stores in your browser is your choice. Your browser remembers your choice for 12 months, and you can change it at any time with “Cookie settings” at the bottom of every page; if you withdraw your agreement, we delete the Google Analytics cookies from your browser.
You can also block or delete cookies in your browser’s settings, or stop Google Analytics with Google’s opt-out browser add-on. To learn how Google uses this information, see How Google uses information from sites or apps that use our services.
3. How and why we use your data
We use your data to: run the marketplace (show your profile to the other side, help brands and creators find each other, deliver messages and in-app notifications, and run the features you use); keep Swway safe — filtering objectionable language, reviewing reports, removing content and suspending accounts that break our Terms, and preventing fraud, spam and abuse; confirm identity when you ask for the verified badge; find and fix crashes and errors; understand how our website is used so we can improve it; contact you about your account; and comply with the law.
Legal basis. We process your data on the basis of the consent you give when you create an account and use specific features (and, for website analytics, in our cookie banner), to provide the service you have asked for, and to meet our legal obligations. You can withdraw consent at any time (see “Your rights”); doing so does not affect processing already carried out.
4. What is public and what is private
Public. Your profile — everything listed under “Profile details” except your date of birth — and reviews about you are visible to other users so the marketplace can work.
Private. Your mobile number, email address and date of birth are never shown to other users. Your mobile number is used to sign you in; your email address is used to contact you about your account.
Please do not share sensitive personal data — such as Aadhaar or other government-ID numbers, financial account details, or passwords — in your profile or in messages. Swway does not ask for it and does not need it.
5. How we share your data
With other users, as needed for the marketplace (for example, a brand you apply to sees your profile and pitch).
With service providers who process data on our behalf under contract and only as needed: Google Firebase (phone sign-in, file storage and crash reporting), Google Analytics (statistics about how our website is used), our hosting and database provider, and the YouTube Data API for channels you add.
For legal and safety reasons — to comply with the law or a valid legal request, report unlawful content to the authorities where the law requires it, enforce our Terms, or protect the rights, safety and property of our users, the public or us.
In a business transfer — if we are involved in a merger, acquisition or sale of assets, subject to this policy.
We do not sell your personal data.
6. Where your data is processed
Our servers are hosted outside India, in Singapore, and some of our service providers (such as Google Firebase and Google Analytics) may store or process data in other countries, including the United States. Where that happens, we take the steps required by applicable law to protect your data. By using Swway, you understand that your data may be processed in this way.
7. Data retention and deletion
We keep your data while your account is active. You can delete your account at any time from Menu → Settings → Delete account, or by emailing teamswway@swway.in from your registered address.
Deleting your account permanently removes from our live systems your profile, campaigns, applications, invites, follows, conversations and messages, reviews, notifications, saved items, the photos you uploaded, any verification selfie, and your sign-in record.
Copies may remain in encrypted backups for a limited period until they are overwritten. We may also keep limited information where the law requires it or to prevent fraud and abuse: reports other users made about your account, and bug reports you sent, may be kept with the link to your account removed. Full details: Delete your account.
8. Your rights
Subject to applicable law, you can: access the personal data we hold about you; correct or update it (much of it directly in the app); request its deletion; withdraw consent; and raise a grievance. You may also nominate another individual to exercise these rights in the event of your death or incapacity, as provided under the DPDP Act.
To exercise any of these, use the in-app controls or email teamswway@swway.in. We may need to verify your identity before acting on a request.
9. Security
Access to the app requires a token issued after your phone number is verified. We use encrypted connections (HTTPS/TLS), restrict server access, and take other reasonable technical and organisational measures to protect your data. No system is perfectly secure, but we work to keep your information safe and will notify you and the authorities of a personal-data breach as required by law.
10. Children
Swway is only for people aged 18 and over. We do not knowingly collect data from anyone under 18, and we close accounts that we learn belong to a minor. If you believe a minor has provided us data, contact us and we will delete it.
11. Grievances and contact
For any question, request, or complaint about your data or this policy, contact our Grievance Officer: The Grievance Officer, Buzzfox Software Solutions Private Limited, email teamswway@swway.in. You can also reach us in the app from Menu → Settings → Help & Support. We will respond in accordance with applicable law.
12. Changes to this policy
We may update this policy from time to time. We will change the “Last updated” date above and, for material changes, provide a more prominent notice. Continuing to use Swway after an update means you accept the revised policy.